Brand¶
The official Ganjier Guild brand standards. The authoritative reference is Ganjier-Guild-Brand-Guide-v1.pdf (v1.0, October 2025). The summary below mirrors the guide and links to extracted assets in assets/.
Name convention: "Ganjier Guild" is written as two words in body copy, press, legal, and any plain text. The brand guide's wordmark visually joins the letters into a single graphic, but that styling is a logo treatment — not the written name.
Voice and personality¶
| Attribute | Guild expression |
|---|---|
| Personality | Grounded, intelligent, welcoming, visionary |
| Voice | Clear, confident, inclusive, plant-literate |
| Avoid | Hype, ego, slang-heavy language, performative activism |
| Aspires to feel like | A learned society — academic, civic, modern |
Typography¶
| Role | Font |
|---|---|
| Headline | Covik Sans Bold |
| Subheadline / slogan | Covik Sans Bold ALL CAPS |
| Body header | Abadi MT Pro Bold |
| Body | Abadi MT Pro Regular |
| Caption header | Abadi MT Pro Bold Italic |
| Caption | Abadi MT Pro Italic |
Both fonts are licensed via Adobe Fonts (Typekit) kit cuv7zfu. The license is bundled with the Guild's GoDaddy account (Adobe Express + Adobe Fonts add-on), so there is no separate Creative Cloud subscription to manage — domain authorization happens inside the Adobe Fonts dashboard reached through GoDaddy SSO.
How fonts render across Guild properties¶
| Surface | How brand fonts are loaded | Fallback if Typekit can't serve |
|---|---|---|
ganjierguild.com (WordPress + YOOtheme Pro) |
YOOtheme Theme Settings → Fonts → Web Fonts → Adobe Fonts → Project ID cuv7zfu. Compiled output uses font-family: covik-sans / font-family: abadi. |
Raleway (Google Fonts, already loaded by the WP theme) |
guildcommerce.pplx.app (showcase) |
<link rel="stylesheet" href="https://use.typekit.net/cuv7zfu.css"> in site/client/index.html. CSS variables in src/index.css put 'covik-sans' and 'abadi' first in the cascade. |
Inter Tight + DM Sans + JetBrains Mono (Google Fonts, loaded in the same template) |
ginalyncox.github.io/ganjier-guild-launch-blueprint/) |
Public MkDocs site is being retired per ADR-0010; the document library moves into the BuddyBoss member surface and the Hub surface, both of which inherit the guildcommerce-theme font cascade. No separate Typekit wiring needed. |
n/a |
Future *.pplx.app showcase sites |
Add the Typekit <link> to <head> and update CSS tokens to lead with 'covik-sans' / 'abadi'. |
Same Google Fonts cascade |
PDF builder (.github/workflows/build-pdfs.yml + .github/pdf/style.css) |
Cannot use Adobe Fonts. The Adobe Fonts EULA prohibits server-side rendering and PDF embedding from Typekit kits. PDFs use the Google Fonts cascade only. | Inter Tight + DM Sans + Raleway + Source Sans 3 (installed at build time) |
Authorizing a new domain on kit cuv7zfu¶
- Sign in to GoDaddy → My Products → Adobe Express / Adobe Fonts → "Manage" or "Open" (this SSOs into Adobe with the right ID).
- Adobe Fonts dashboard → My Adobe Fonts → Web Projects → select kit
cuv7zfu. - Open the Domains panel and add the hostname (e.g.
guildcommerce.pplx.app, a new*.pplx.appsubdomain, or a member-portal hostname). - Save. Authorization propagates within minutes; the Typekit
<link>already in each site's<head>will start rendering Covik + Abadi automatically.
Keep the domains list current. If a Guild property is decommissioned, remove its domain so the slot can be reused for a new one (Adobe Fonts caps domains per kit on standard plans).
Why PDFs look slightly different¶
The PDF stylesheet (.github/pdf/style.css) declares the same priority order in its CSS variables — Covik Sans → Inter Tight → Raleway → … for display, Abadi MT Pro → DM Sans → … for body — but Covik and Abadi are unavailable to the build runner, so PDFs render in the next-best fallback (Inter Tight + DM Sans). This is intentional and license-compliant. If brand-team review needs PDFs in the licensed faces, export them from a workstation that has the desktop fonts installed (separate license required) instead of from CI.
Color palette¶
| Color | Hex | CMYK | Pantone | Use |
|---|---|---|---|---|
| Honey | #fcb240 |
0-34-85-0 | 1365 c | Primary accent |
| Mint | #86ccaa |
48-0-42-0 | 345 c | Primary accent |
| Lavender | #9c66aa |
42-70-0-0 | 2583 c | Primary accent |
| Mocha | #524235 |
49-57-68-52 | 7589 c | Body text, primary dark |
| Black | #000000 |
75-68-67-90 | Black 6 c | When needed |
| White | #ffffff |
0-0-0-0 | White | Surface |
Warning colors — reserved for explicit warnings on packaging or websites only. Never as brand or design elements.
| Color | Hex | CMYK | Pantone |
|---|---|---|---|
| Warning Yellow | #fff200 |
0-0-100-0 | 803 c |
| Warning Red | #da3831 |
0-100-100-0 | 1788 c |
Tinting: Avoid. If unavoidable, limit to the percentages in the brand guide tint scale (5%, 10%, 20%, 30%, 40%, 50%, 60%, 70%, 80%, 90%).
Imagery¶
- Editorial photography of the plant in serious craft contexts (lab, hands, soil, glass)
- Avoid: neon, smoke clouds, leaf clip-art, "420" iconography, lifestyle marketing tropes
Tagline candidates¶
- "The professional society of the cannabis industry."
- "Credentialing the craft."
- "By the people behind the plant."
- "Standards. Stewardship. Society."
Brandmarks¶
Per the brand guide, the default is Brandmark A (horizontal lockup) in full color. Use Brandmark B (vertical) for narrow layouts and the icon-only mark when the wordmark isn't needed (avatars, watermarks, patterns). 1-color variants are reserved for technical constraints (embossing, single-color print). See assets/README.md for usage rules and file index.
Files¶
Ganjier-Guild-Brand-Guide-v1.pdf— official brand guide v1.0assets/— extracted PNG and SVG brandmark filesmedia-boilerplate.md— boilerplate copy for press use
For full brand strategy see ../blueprint/launch-blueprint.md, Section 9.