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Brand assets

Official Ganjier Guild brandmark files extracted from ../Ganjier-Guild-Brand-Guide-v1.pdf (Brand Guide v1.0, October 2025).

Available files

Raster (PNG, transparent background)

File Use
brandmark-horizontal.png Default. Brandmark A (horizontal lockup). Use whenever layout allows.
brandmark-vertical.png Brandmark B (vertical lockup). Use in narrow columns or square layouts.
logo-only.png Icon only (G\u2295G mark). Use when "Ganjier Guild" wordmark is not needed \u2014 social media avatars, watermarks, patterns.
brandmark-horizontal-white.png 1-color White, horizontal. Use only when technically required on dark backgrounds.
logo-only-white.png 1-color White, icon. Same restriction.

Vector (SVG)

File Use
brandmarks-page-full.svg Page 3 of the brand guide as vector \u2014 contains all three brandmark variants. Crop in your design tool.
color-variants-page.svg Page 4 \u2014 includes 1-color Black, Lavender, Mint, Honey, Mocha, and White variants for each brandmark.
cover-page.svg Cover page with brandmark for reference.

Brand rules (summary \u2014 see full guide for detail)

  • Written name is two words: "Ganjier Guild." The wordmark in the logo visually joins them — that styling is part of the logo treatment, not the written name.
  • Default brandmark is Brandmark A (horizontal). Use it unless layout requires Brandmark B or icon-only.
  • Default color treatment is full color. 1-color variants only when technically required (embossing, stencil, single-color print).
  • Tinting: avoid. If unavoidable, use only the percentages in the brand guide tint scale.
  • Warning Yellow (#fff200) and Warning Red (#da3831) are reserved for explicit warnings on packaging or websites \u2014 never as brand or design elements.

Brand colors (HEX)

Name Hex Use
Honey #fcb240 Primary accent
Mint #86ccaa Primary accent
Lavender #9c66aa Primary accent
Mocha #524235 Body text, primary dark
Black #000000 When needed
White #ffffff Backgrounds, reverse type

Typography

Role Font
Headline Covik Sans Bold
Subheadline Covik Sans Bold ALL CAPS
Slogan Covik Sans Bold ALL CAPS
Body header Abadi MT Pro Bold
Body Abadi MT Pro Regular
Caption header Abadi MT Pro Bold Italic
Caption Abadi MT Pro Italic

Both fonts are available through Adobe Creative Cloud or major font foundries.