Event-Week Runbook¶
Status: Pre-formation operational draft. The Producer will own this runbook for each event once seated. Until then, the Administrator runs it.
This is the operator-side companion to
programs/events/README.md(the operating doc with the full T-180 timeline, role table, and CE-awarding logic) and the event-brief template, run-of-show template, and close-out template. Where those documents define structure, this runbook defines what to do, day by day, in the last week of the event window through 24 hours after.
Scope¶
This runbook covers T-7 through T+1. It does not cover the long-tail items (T+7 survey, T+14 debrief, T+30 public report) — those are tracked through the close-out template against the standard timeline in programs/events/README.md.
It also does not cover code-of-conduct procedure, incident response wording, or any sanction or escalation flow — those are routed through counsel and the Safety / CoC Officer named per the event brief.
Pre-week sanity check (T-7, end of day)¶
Before the runbook starts, verify these are all green. Anything red is escalated to the Event Director before the Sunday-night go/no-go.
| Check | Owner | Green if |
|---|---|---|
| Final headcount in hand | Marketing Lead | Headcount delta from registration is ≤5%, or variance has been priced and approved |
| Catering count locked | Producer | Headcount sent to caterer; vegetarian / GF / allergy counts confirmed |
| Run-of-show v-final published | Producer + AV Lead | RoS signed off by AV Lead; distributed to all named roles |
| Speaker prep complete | Producer | Every speaker has had their prep call; slide decks received or a deadline acknowledged |
| Volunteer briefing scheduled | Volunteer Coordinator | Brief is on the calendar before T-1 setup |
| Sponsor fulfillment list sent | Sponsor Lead | Per-sponsor list (logo files received, signage approved, comp passes issued, intro copy in the RoS) |
| Safety / CoC Officer identified and on-site | Event Director | Named in the brief, present at venue or virtual room, briefed |
| Stripe / Xsolla payment paths working | Administrator | Test transaction in the last 7 days |
| Cloudflare cache rules sanity-checked for the event registration page | Sysadmin | Cache purge confirmed if the registration page changed in the last 48h |
T-1: Setup day¶
| Time block | Activity | Owner | Notes |
|---|---|---|---|
| AM | Venue load-in begins; sign delivery received | Producer | Walk the floor with the venue contact; verify breakouts, registration desk, green room |
| AM | AV walkthrough — sound, video, recording, streaming | AV Lead | Test every input that will be live; record a 60-second test stream and play it back |
| Midday | Volunteer briefing on-site (or virtual for hybrid events) | Volunteer Coordinator | Hand out volunteer-brief.md (event-specific version); cover safety, CoC pocket card, comms channel |
| Midday | Speaker rehearsals — opening keynote and any high-stakes panels | Producer | Mic check, presenter view, slide advance, click-test for any video embeds |
| PM | Registration desk dry-run | Marketing Lead | Test badge printer, scanner, walk-up payment path |
| PM | Sponsor signage placed and verified | Sponsor Lead | Photo each placement; share to sponsor for early-warning fixes |
| PM | Producer's final pre-event huddle with all named roles | Producer | 30 min, on-site, end-of-day. Cover RoS, comms channel, escalation contacts |
| Evening | Quiet time. RoS pinned in the event comms channel. Event Director on-call. | Event Director | If anything is still red at this point, Event Director makes the day-of call by 8 PM |
T-0 (event day): Run-of-show execution¶
The RoS itself is the document the Producer follows. This runbook covers what wraps around it.
Pre-doors (60–90 minutes before opening)¶
| Activity | Owner |
|---|---|
| All-hands huddle on-site (or virtual room open) | Producer |
| Comms channel test — confirm every named role is reachable | Producer |
| AV final-final test, including streaming if hybrid | AV Lead |
| Registration desk staffed and live (15 min before doors) | Marketing Lead + Volunteer Coordinator |
| Safety / CoC Officer at registration desk for first 30 min, visible | Safety / CoC Officer |
| Sponsor liaison sweeps booths to confirm sponsor staff are on-site | Sponsor Lead |
| Speaker green room is staffed and stocked | Producer (or designee) |
During the event¶
The Producer runs the RoS. The Event Director is in the room or in the virtual room — not running anything, present to make decisions when something deviates.
Operational reminders:
- Comms discipline. One channel for "happening now" issues; a separate channel for non-urgent. The Producer is on the urgent channel; everyone else watches both.
- CE attendance capture. For sessions awarding CE: per
programs/events/README.md§5, attendance is captured by the Volunteer Coordinator (in-person) or AV Lead (virtual). The 80%-of-session-duration threshold is enforced; the awarding logic runs after the event, not in real time. - Sponsor moments. Every contracted sponsor moment (logo on-screen, intro copy read, booth time announcement) is a row in the RoS with a Cue. If a moment is missed, log it in the post-event sponsor scorecard so service-recovery can be planned.
- Speaker no-show. Producer's call. Default response: the session moderator runs an interactive Q&A with the audience filling the time, or the slot is reformatted as a panel with available speakers. Do not restructure the RoS without the Event Director's awareness.
- Tech failure. AV Lead has a 15-minute window to recover before the session is reformatted (paper-and-pen Q&A, walkthrough without slides, etc.). The Producer makes the reformat call.
- Concerns raised about conduct, safety, or harassment. Routed to the Safety / CoC Officer, full stop. The Officer has the playbook (counsel-drafted, owned by the Ethics Committee). The Event Director is informed; the Producer continues running the room.
End-of-day handoff¶
| Activity | Owner |
|---|---|
| Final session ends; closing remarks per RoS | Producer |
| Tear-down begins per the run-of-show flagship template tear-down table | Producer + Volunteer Coordinator |
| Recording masters secured (downloaded to local + uploaded to staging Drive folder) | AV Lead |
| Lost-and-found collected, logged, handed to venue | Volunteer Coordinator |
| Sponsor materials returned or boxed for shipping | Sponsor Lead |
| Volunteer thank-you (verbal, on-site) | Volunteer Coordinator |
| Producer + Event Director closeout — 15-min standing huddle, what fired, what didn't | Producer + Event Director |
T+1 (the day after)¶
T+1 is the most-skipped day of the event lifecycle. It's also where the close-out gets seeded; if T+1 is sloppy the close-out 14 days later is reconstructed from memory.
| Activity | Owner | Output |
|---|---|---|
| Recap email to attendees | Marketing Lead | Sent within 24h of session end (per the events README); template lives in template-library/communications/ once authored |
| Sponsor thank-you to every sponsor primary contact | Sponsor Lead | Personal note (not a generic blast); referenced photo of their signage; renewal-conversation-soon flag |
| CE attendance data uploaded for processing | CE / Education Lead + AV Lead | Per-session attendance log + attestation responses entered; CE awarding runs within 14 days per §5 |
| Sponsor scorecard draft seeded | Sponsor Lead | First-cut against the sponsor agreement; what was delivered, what wasn't, with owner-of-fix |
| P&L draft seeded | Finance Lead | Day-of expenses captured; vendor invoices marked as expected/received |
| Code-of-Conduct concerns log finalized for handoff | Safety / CoC Officer | Concerns count + status (resolved on-site / referred to standing process / pending), per the close-out template's Code-of-Conduct section. Concerns themselves stay with the Officer and the Ethics Committee, not in the close-out body. |
| Volunteer hours logged | Volunteer Coordinator | Per hours-certification.md; thank-you note queued for T+7 |
| Asset handoff begins | Producer | Recordings, photos, slide decks moved from the staging Drive folder to the per-event folder with the right ACLs (Form O); embargo dates noted |
| Producer's three-up reflection captured (informal) | Producer | What worked / what didn't / what to change — drafted now while it's fresh, refined into the close-out |
If any single item above slips past T+1, the Producer flags it to the Event Director the same day. Most slips are recoverable within the close-out window; recoverable doesn't mean "ignore until day 13."
T+1 evening: The Event Director's note¶
The Event Director writes a short internal note (300–500 words, no template — voice memo if that's faster) covering:
- Did the event meet its concept-brief goals?
- Anything the close-out report must capture that an outsider wouldn't see in the data?
- One thing to start, one thing to stop, one thing to keep doing.
This note isn't published. It's the seed for the formal close-out and the input to the next event's brief.
What this runbook does NOT cover¶
- Conduct or sanctions response. Safety / CoC Officer + counsel-drafted policy + Ethics Committee.
- Medical emergencies. Venue protocol + 911. Producer and Volunteer Coordinator are briefed at T-1; the action is "call 911, clear the area, escalate to Event Director" — not anything written here.
- Press response if something goes wrong. Communications Committee chair + Director + counsel.
- Long-tail close-out work. That's the close-out template and the events README §7 timeline.
Cross-references¶
- Events operating doc — the canonical T-180 timeline and role table
- Event brief template
- Run-of-show flagship template
- Run-of-show webinar template
- Close-out template
- Volunteer hours certification
- Form O — Ecosystem Role Permissions Matrix
- GuildCommerce runbook — for any platform-side issues that surface during an event window