Purpose. Clarifies who may authorize and issue official communications for each type and channel.
Applicability. Governs all outbound ecosystem communications across all entities and channels; referenced by all participants who create or publish content on behalf of any ecosystem entity.
# Form L — Communications & Brand Authorization Matrix
## Purpose
Form L defines the authorization matrix for all outbound ecosystem communications — establishing which roles may draft, approve, and publish communications for each entity and channel type. It protects the integrity of the Ganjier Guild brand, prevents unauthorized statements, and ensures that entity-specific communications are appropriately attributed and approved. Form L is an internal governance reference, not a participant-facing fillable form.
## Owner & Maintenance
**Owner:** LLC CEO or designated Communications Lead, in coordination with the C6 Executive Director for C6-attributed communications.
**Update cadence:** Reviewed at minimum annually and updated whenever authorization roles or channel ownership changes. Updated immediately when a primary communications role changes hands.
**Live record location:** Governance Drive — Communications folder (accessible to all participants who create or publish content on behalf of any ecosystem entity).
## Fields Tracked
### Communication Type Matrix
For each communication type listed below, the matrix records: the authorized drafting role, the required approval role, the authorized publishing role, and the applicable channel(s).
- **External announcements** (new programs, partnerships, events) — C6 or LLC attribution, as applicable
- **Member / community communications** (newsletters, Klaviyo broadcasts, Slack announcements) — C6 primary
- **Educational content** (course materials, session summaries, certification updates) — C6 primary; LLC may co-brand per IP License
- **Sponsorship and partnership announcements** — LLC primary; C6 consultation required per Form I
- **Social media posts** (Instagram, LinkedIn, YouTube, other channels) — channel-by-channel authorization
- **Press and media statements** — LLC CEO or C6 Executive Director authorization required
- **Board and governance communications** — Board Chair or authorized officer only
- **Financial and legal communications** — LLC CFO or LLC CEO only
- **Crisis / incident communications** — LLC CEO with C6 Executive Director coordination
- **Website content updates** — per channel owner authorization documented in this matrix
### Channel Ownership Record
- Channel name / platform
- Owning entity (C6, LLC, Co-op)
- Primary channel manager (name and role)
- Backup channel manager
- Authorization level required to publish
### Brand Usage Rules Summary
- The Ganjier name, logo, certification marks, and evaluation frameworks are owned by The Ganjier Guild and may be used by Smoke & Oakum LLC only under the IP License.
- No participant may claim to speak on behalf of any entity without explicit authorization documented in this matrix or granted by the relevant entity's authorized officer.
- Participants creating content must ensure entity attribution is accurate (C6, LLC, or Co-op) and does not conflate separate entities.
## Workflow
1. **Channel publish request** — A participant seeking to publish content on behalf of any entity reviews Form L to confirm they hold the required authorization level for the channel and communication type.
2. **Approval** — If approval from a supervisor or officer is required per the matrix, the participant obtains written approval before publishing.
3. **Unauthorized publication** — Any content published without required authorization is subject to immediate review by the LLC CEO and may be removed.
4. **Matrix update** — When channel ownership or role assignments change, the Communications Lead updates Form L and notifies affected participants within seven days.
## Cross-References
- **Form I** — Sponsorship and partnership announcements require a completed Form I before publication.
- **Form F** — Social media channels and website domains referenced in Form L are tracked in Form F (Digital Asset Registry).
- **Form S** — Media Release & Content Consent (Form S) applies to any content featuring identifiable participants.
- **Form T** — Website disclosures required by Form T apply to all entity websites and must be maintained by the channel owner listed in Form L.